Although I was happy at the beginning of the year with the brand logo that I created I was unsure on the overall visuals of my brand identity. As my practice has begun to develop and my conceptual skills have begun to grow I feel now is the time to focus on my self branding. This is also a growing need and concern as I want to start taking on more studio visits and getting myself known ready for a placement.
My concept looks at branding myself as a 'Blooming Creative'. This is something which I have thought about since screen printing my 78violet work for the other module. This was a project I really enjoyed and a great opportunity to recycle some of my old screen separations, as my practice has now evolved into a print based practice my chosen format for my branding is screen printed material to show off my techniques and skills. Something which at Textbook studio they also said is really nice to receive within a promo pack, more individual and special.
I also want to continue to look at the use of patterns and geometric shapes, similar to my idea before, as this is something which I am still influenced by. The concept behind this is slightly different in that the shapes from my branding logo will be connected together to suggest the idea of this material being used to make connections and a series of networks between individuals.
I hope to make this stand out on the design by using a cyan background halftone with complimentary orange icons. Hopefully this will create enough contrast for the copy to be legible but also each element of the concept/design stand out from one another.
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