Tuesday, 29 April 2014

Self-branding- Screen printing.

The screen printing process was quite stressful as I had decided to do this at Vernon Street at the busiest time for them. Because of this I had limited number of screens to put my separations onto resulting in some different outcomes to what I initially planned but managed to work myself around this limitation with some trail and error. It also took a long time because the amount which I wanted to create. With better time management I could have gone at a quieter period and not wasted valuable time which I should have being spending on the other module as I had thought of this concept a number of weeks ago. In this instance I was slow to react which I was disappointed with. 
Overall though I am very pleased with the outcome because the colours have printed strongly against one another creating the contrast and legibility between elements and stock. The concept which I wanted to portray has also printed well and understandable because of this colour contrast. The brand logo and visual is strong and consistent across the range too. 






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