Studio talk- Evolution print.

Things designers get wrong:

• Bleed being 3mm
• Business cards- need producing separately
• Brochures and leaflets- send as separate pages not spreads
• Covers send separately
• Pdf and original artwork needs to be sent- allows us to tweak if needs be for print
• Must be CMYK
• No spot colours
• Image size must always be 300dpi.

Tips:

• Try to work in multiples of 4
• 2 Colours is a lot cheaper than full colours 
• Working turn- one side backs the other side
• Sheet works-  different work on each side

Tutorial.

Studio talk- Dr ME.

• Based in Manchester
• Eddie and Ryan
• Make things
• Record label, editorial, magazine, galleries etc.
• Worked with Mike Perry in New York to begin with
• Only a couple of months
• Independent studio/ Creative Studio
• Realised need for a website, we should think about doing same 
• cargocollective.com 
• Create a lasting impression
• Keep making lists- things that you want to do but might not be able to do yet
• We didn't want to limit themselves- again we should take same approach
• Make friends
• Have a solid idea
• Be true to yourself

Tutorial.

John's talk.

• Always give a estimate never a quote 
• Quote is set and legally binding 
• Client should agree with order- legally can't change
• Agree terms of payment 
• Always contact client by email if additional charges occur- date stamped then for proof 
• Itemise invoice- not just a total 
• Don't do work for clients that hesitate to agree payment from the start
• Start how you mean to go on now 
• Check all agreements and small print before signing contracts on jobs. 

Design Manchester 13.

• Theme- longevity

Andrew Shoben

• Founder of Greyworld 
• Public art- involve human in urban environment
• Moments of creativity in potential urban spaces 
• Interactive strategies 
• Audience within the space- interaction or not
• Obvious to audience- suitable to everyone
• Consider how interactivity is seen/known to audience 
• Flip the relationship between space/object and human 
• Audience at centre of work
• Shared social experience
• Random connections some of best experiences in urban spaces
• Simplicity yet complex behind- route in for audience 
• Simple works in large urban spaces work better with human senses/experiences
• Emotional extension 

Nat Hunter and Mark Shayler

• User experience 
• Great recovery- project
• Works for RSA- student design awards
• Sustainable work 
• Design can make everyones life better 
• Eco design 
• Obsession of how long stuff lasts
• Design is a super power
• Green and brilliant
• Connection of the internet of things
• Longevity challenges geological economics 
• Think about life cycles when designing anything 
• New consumer platforms 
• Change of consumer behaviour 
• Delivering a service changes design thinking 
• Relationships to objects 

Kate Moross

• Ideas person 
• You can do anything you want to do
• Future is multidisciplinary 
• Understand everything- multi appreciation 
• Platform of design- opportunities 
• Experimentation
• In pulse approach to work 
• Isomorph Records
• Making music look good- still important
• Studio Moross 
• Promo CDs are for everyone 
• Expression 
• Music is about illusion
• Visualizer 
• Conceptual 
• Make your own luck
• No fear- failure most important part of being a creative
• Learn
• Don't be afraid
• Improvise 
• Be open- communicate with client
• Connect 
• Every single interaction is important 
• Don't be lazy

Colophon Foundry

• Type foundry 
• The friendly understanding 
• Remain autonomous 
• Curate 
• Collaborate 
• Monospace typeface- same width space for each letter 
• Specimen catalogue- showed ideas of typeface 
• Put digital files into physical formats 
• Input- reaction to output
• Myth of the Airborne Warrior- project 
• War photography/documentation
• Real world analogue view 
• Process- make the invisible visible 
• Common/uniformed type for children so they can easily relate and understand 

Mark Farrow

• 80s album sleeves and music graphics
• Broad spectrum of clients 
• Colours within life- use for reference/inspiration 
• Music first before design 
• Fascination of music and the art that goes along with this 
• Factory Records 
• Interested in doing own thing
• Pet Shop Boys- fans of Factory aesthetic 
• Approach sleeve like a brand identity- work better on a digital platform 
• Development into further physical objects 
• Where do you go with music now?
• Tied to luxury of vinyl 
• More than just a sleeve- branding whole self- strategy 
• All informed- backwards/forwards motion
• Spiritualised- project
• Interesting formats and use of material and printing 
• Fun
• Manipulation out of music sector
• Experiment with various sectors
• Peyton and Byrne 
• Find clients who you synthesise with 
• Re creation and updating 
• Music and corporate industries 
• Small size studio- large output still
• Still hands on with projects and studios now 

Q & As

• Context is fundamental to design/public art
• External inputs to respond to
• Learn from bad decisions- trust own instincts
• Design drive- investment of time
• Experienced needed within uni
• Idea is key
• Tech won't solve ideas- keep open minded 
• International aesthetic 
• People bring their own culture with them 
• West meets East 
• Possibilities between 
• Understand other cultures to improve design 
• Adaptation to the East 
• Potential gap between now 
• New ways to see the world 
• Different reactions by different people- audience profiles essential to good design