Studio Talk- The Beautiful Meme.
- The Beautiful Meme- Creative agency
- Design and advertising
- Describe themselves as- interesting and different
- Give a brand a personality to sell it more/easier
- Expression through words not just visuals
- Brands are ideas. Ideas need words to sell stuff
- Copy and design challenge each other
- People like well written copy- deepen brand identity
- Words make your brand human
- Hierarchy is everything
- Challenge every word
- Discuss and articulate positioning before you do anything
- Good designers can spell. Great designers can write.
- Be generous
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